Babu uses fabric made from the softest natural fibres to create contemporary baby bedding, clothing and accessories in classic neutral colours. We have products and gift sets to suit a baby’s every need – bedtime, bath time, mealtime and playtime. Designed in New Zealand and made from 100% organic cotton and merino wool. Ali started Babu in 2002 after not being able to find the right type of sheeting fabric she wanted for her baby Jack, nicknamed 'babu'. Thousands of sheet sets, hooded baby towels, baby blankets and clothing items later, she is still travelling the world, designing, sourcing, manufacturing and selling Babu. Ali is a stickler for what goes against a babies skin. That is why natural fibres are so important to her for comfort and functionality. Ali pays attention to the small stuff and is over every part of their design and production process. Making sure Babu stands the test of time is important to her, so you can feel confident storing your Babu goodies away for your second, third or fourth baby and then you can pass them on! That is if they haven't been dragged around as cuddly favourites.